Required context
- Campaign goal
- Audience segment
- Message options
- Channel constraints
Playbook example · Marketing
Campaign planning brief
Outcome → audience → message → channel → review checkpoint → launch plan.
The anatomy
What this playbook carries.
A playbook is not a prompt template. It is the working method: the inputs, steps, review gate, visible evidence, review record, and version history around recurring AI-assisted work.
Review gate
Campaign owner approves the channel plan and success criteria.
Review record
Each record holds what was reviewed, the evidence it was built from, where a human signed off, and the version it proposes.
The record one run leaves behind.
Every reviewed run leaves the same record: what was reviewed, the evidence it was built from, where a human signed off, and the version the next run inherits.
Review record
Campaign planning brief
What was reviewed
Campaign planning brief playbook
Visible context/evidence
Campaign goal, Audience segment
Review gate
Campaign owner approves the channel plan and success criteria.
Next version
Version proposed for the next run
Start with one workflow.
Bring this workflow, or one your team already repeats, and shape it into a shared, reviewable playbook with the steps, the review gate, and the version built in.